@casey-yoos
active 9 months ago-
Casey Yoos wrote a new post, BloomNation Helps Independent Florists Flourish, on the site Casey Yoos 10 months ago
In an era of ‘on-demand marketing,’” BloomNation did what companies such as 1-800-Flowers.com and Teleflora didn’t, which is focus on the consumer expectations and demands. BloomNation heard the needs of local f […]
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Casey Yoos wrote a new post, Netflix to the Big Screen: The Best or Worst Idea?, on the site Casey Yoos 10 months ago
Netflix, coming to a theater near you.
That’s right, Netflix is headed to the big screen. The streaming company signed its first long-term deal with the movie theater chain iPic Theaters. In this deal, N […]
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Casey Yoos wrote a new post, Netflix to the Big Screen: The Best or Worst Idea?, on the site Digital Marketing – Professor Michael Smith 10 months, 4 weeks ago
Netflix, coming to a theater near you.
That’s right, Netflix is headed to the big screen. The streaming company signed its first long-term deal with the movie theater chain iPic Theaters. In this deal, Netflix […]
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Casey Yoos posted a new activity comment 10 months, 4 weeks ago
Hi Adrienne! I think that you make a great point about how content performs on different social media platforms. I manage a Facebook and Twitter account in higher education in which we aim to market our products to students. We find too that Twitter is our best outlet to market to students. We also have found that Facebook today tends to have an…[Read more]
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Casey Yoos wrote a new post, Is Social Media Shaping the 2016 Presidential Election?, on the site Casey Yoos 11 months, 1 week ago
Social media’s influence in presidential elections is stronger than ever. The Pew Research center reports that in January 2016, 44% of U.S. adults reported having learned about the 2016 presidential election in […]
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Casey Yoos wrote a new post, Understanding Systems & the Impact Technology Has On Marketing, on the site Casey Yoos 11 months, 1 week ago
Prior to this class, I had a preconceived notion that all “systems” involved some type of hardware or machine. However through the readings and class learnathons, I quickly realized this was not the case. Ins […]
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Casey Yoos wrote a new post, Can Social Media Shape the 2016 Presidential Election?, on the site Information Technology Management – Fall 2016 11 months, 1 week ago
Did you know Hilary Clinton and Jeb Bush both used Snapchat to launch their 2016 presidential campaigns?Both presidential hopefuls used Snapchat’s “live story” feature when announcing their presidential campa […]
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Casey, I’m really glad you posted about this! I think that social media has played a huge role in the election this time around. I am not sure if it’s because almost every American has some form of social media or if it’s because this particular election has been so controversial. I know I can’t go on to Facebook, Snap Chat, or Instagram without seeing some sort of political rant from someone. Thesefacts don’t shock me at all. I think that its give a lot of people a place to have an open discussion about the election as well, which is all very interesting. I know I personally can’t wait to go on my social media platforms and not see a politically charged posted for a while. Come on November!
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I was very interested to see in your piece that social media actually influenced voting behavior. I always assumed social media just validated what users already believe.
Is that politicians’ intent, I wonder? To turn out the vote?
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Casey Yoos posted a new activity comment 11 months, 4 weeks ago
You made such an interesting point. I made the assumption in my post that BloomNation would most likely see success when breaking into the wedding industry since Etsy has performed so well in the wedding industry. However I failed to realize the difference between ordering a simple bouquet and ordering flowers for an entire event. I think this is…[Read more]
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Casey Yoos wrote a new post, BloomNation Helps Independent Florists Flourish, on the site Digital Marketing – Professor Michael Smith 12 months ago
In an era of ‘on-demand marketing,’” BloomNation did what companies such as 1-800-Flowers.com and Teleflora didn’t, which is focus on the consumer expectations and demands. BloomNation heard the needs of local f […]
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I really liked the way you structured your argument using the author’s framework. I also noted the point about scale-ability and market expansion.
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Casey Yoos joined the group
All Things Mobile! 12 months ago -
Casey Yoos joined the group
Job Opportunities 12 months ago -
Casey Yoos posted a new activity comment 12 months ago
Hi Eryn,
Professor Smith posted on the Digital Marketing class site that yesterday for class on Wednesday saying,
“Hi all,
The HBS House of Cards case can be found on the Harvard site through this link. The site includes the cases and some readings. If you do not see a direct link to a reading, that means that it is in your Harvard course pack…[Read more]-
Thanks, all! Appreciate it. 🙂
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Casey Yoos posted a new activity comment 1 year ago
I haven’t joined a group either!
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Casey Yoos posted a new activity comment 1 year ago
Hi Kristin,
I couldn’t agree with you more. I saw a lot of what you explained play out at a previous internship. When I interned at QVC during my senior year of college, QVC made the move to become a global company and operate under the same system around their different locations around the world. This was extremely similar to the Wyeth case…[Read more]
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Casey Yoos posted a new activity comment 1 year ago
Hi Lauren,
Journalism is a broad field. By getting a degree in journalism, I gained strong writing and editing skills and my professors always told me that by having these skills, I could really excel in various positions in communications. So when it came to applying for internships and jobs, I tried to intern or work in many different writing…[Read more]
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Casey Yoos posted a new activity comment 1 year ago
Hi Kelly,
Happy to see a fellow Temple alum in this program as well! We have a lot in common in our background, from working at QVC and working in NYC. I think there is a lot that we can learn from one another since we have similar skills in different areas of communications. Hopefully we will have the opportunity to work with one another this…[Read more]
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Casey Yoos posted a new activity comment 1 year ago
Hi Laura,
I think that our interests and skills will work nicely together. We have similar backgrounds in higher education, but in very different departments. I look forward to working and chatting with you this semester. I think that we could learn a lot from each other. I couldn’t agree more with your thoughts on social media. Social media…[Read more]
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Casey Yoos wrote a new post, Understanding Systems and the Impact Technology Has On Marketing, on the site Information Technology Management – Fall 2016 1 year ago
Prior to this class, I had a preconceived notion that all “systems” involved some type of hardware or machine. However through the readings and class learnathons, I quickly realized this was not the case. Ins […]
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Hi Casey! I love the graphic you used at the end. I think it is a great illustration of how we can map out ideas using system thinking. I agree system thinking is crucial to the innovation of marketing. I believe with the introduction of digital marketing and an increase of technology-driven tools some tradtional systems used by companies have been worn down by the influx of data. Instead of approaching issues from an holistic view, some companies are “patching” traditional systems with temporary or unsuccessful solutions. I think it’s essential to understand the problems your team is facing and understand how they relate to how your current system is functioning. Once you understand your issues and how your system functions, you can successfully identify and integrate opportunities for digital innovation.
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Casey Yoos and
Kate Irish are now friends 1 year ago -
Casey Yoos and
Crystal Lawrence are now friends 1 year ago
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