Marketing Specialist at BAYADA Home Health Care
September 2017 – Present
Owner of the HubSpot marketing automation platform and all modules therein. Work with third party partner to increase efficiency of the HubSpot platform and all pertaining channels utilized by the marketing team. Analyze enterprise/client engagements and accurately draw on HubSpot to generate effective automated campaigns to fill specific needs. Assist in the writing of strategic marketing plans pertaining to policies around email marketing, lead generation through digital outlets, personas, and the buyer’s journey.
Implement strategic plans with workflows in mind to create touch points on customer and talent digital journeys through email or content distribution. Work with creative team to ensure company messaging is delivered consistently in innovative and engaging ways via landing page or email copy. Build and manage relationships with internal and external teams. Scheduled reporting through the HubSpot platform that includes KPI’s for email, form submissions, channel grouping, additional metrics deemed by key stakeholders.
Senior Procurement Associate at BAYADA Home Health Care
April 2017 – September 2017 (6 months)
Assist BAYADA offices with sourcing printed medical forms and marketing materials. Provide support to more than 300 office locations in their recruiting, retention, and business development efforts. Specialize in finding corporate gifts while meeting budgetary constraints and protecting brand integrity. Utilize available sales history for analysis of customer needs to make sound, effective product decisions. Negotiate with and select different vendors for best price and quality while ensuring timely and proper delivery of purchased goods. Liaise with suppliers, forming positive relationships which enhance future dealings. Engage in continuous process improvement by assessing effectiveness of all Procurement projects and making changes to achieve best future state. Exhibit excellent customer service skills by anticipating problems and ensuring that any issues are addressed and rectified in manner satisfying both our customers’ and BAYADA’s corporate goals.
June 2013 – April 2017 (3 years 11 months)
Manage “BAYADA Bucks” employee recognition program. This involves coordinating vendors, tracking orders and providing customer service support. Also assist with reporting client satisfaction data and approving invoices from our promotional products and printed materials vendors.
Vice President of Marketing
December 2012 – May 2013 (6 months)
Coordinate and execute terpAMA marketing efforts, including, but not limited to: Preparing and distributing a weekly e-mail newsletter, managing terpAMA’s blog, “The terpAMA Scoop!”, managing 3 direct reports and a team of 10 “Brand Ambassadors”, enlisting the help of professors in marketing our events to students, facilitating the flow of information into and out of the Marketing Silo, and participating in succession planning for terpAMA.
August 2010 – May 2013 (2 years 10 months)
Worked at the desk in Denton Hall at the University of Maryland—Enforced campus policies and utilized my interpersonal and problem solving skills to exhibit good customer service
Market Research Intern at MRops, Inc.
June 2012 – August 2012 (3 months)
Assist project managers with reviewing international questionnaires and surveys for language, logic, and formatting. Also assist with gathering information about vendors and foreign countries for use by project managers.
Marketing Intern/Mentor at JEVS
June 2011 – August 2011 (3 months)
- Conducted satisfaction surveys of residents of the Abramson Center for Jewish Life
- Hosted a daily radio show
- Served as advisor and friend to two rising high school seniors and helped them stay on track in preparation for applying to college
Temple University – Fox School of Business and Management
Master of Science (MS), Digital Innovation in Marketing, 2016 – 2017
University of Maryland College Park
Bachelor of Science (BS), Marketing and Supply Chain Management, 2009 – 2013
Activities and Societies: terpAMA, Black Belt Club