Digital Ad Ops Specialist at CMI Media LLC
June 2016 – Present
Works closely with media teams to manage trafficking, testing, implementation of tags in Doubleclick and
QA of all campaigns and pixel campaigns as needed. Ensure campaigns are live on time and vendors receive
correct tags. Tests digital ads to make sure proper advertising implementation. Create floodlight tags in
Doubleclick and send to appropriate contact, and conduct QA. Create click trackers and send them to proper
vendors when necessary.
Electronic Advertising Coordinator at Advertising Specialty Institute
April 2013 – June 2016 (3 years 3 months)
Works closely with sales by assisting with client campaigns. Tracks impressions, clicks and revenue on a
daily basis and analyzes clients campaigns when needed. Optimizes clients’ campaigns to increase amount
of daily impressions delivered to meet clients’ requests. Analyzes page mapping to ensure campaigns are
delivered for appropriate searches. Liaison between client and sales for campaign analytics and assessment.
Marketing Coordinator Intern at Jenkintown Building Services
December 2012 – February 2013 (3 months)
Supports the sales department in executing a communications and marketing strategy to enable customer
and prospective customers, through its website, social and electronic media, and print publications. Also,
coordinates various events that pertains to building services.
Arrangement Designer at Edible Arrangements
July 2012 – November 2012 (5 months)
Fulfill orders by creating and assembling fruit bouquets and baskets to corporate specifications. Open and
close store and receive and fulfill customer orders placed via store kiosk, by telephone and internet. Keep
track of perishable and non-perishable supplies to maintain adequate levels of materials for assembly of
Membership Programs Intern
August 2011 – December 2011 (5 months)
Provided administrative support related to member programs including generating reminder emails, thank
you letters, and name tags. Helped greet and welcome members arriving to attend museum programs. Staffed
events that promoted membership volunteers and visitor services.
Teacher’s Assistant at Rowan University
January 2011 – May 2011 (5 months)
Assisted with “Publication Lay Out and Design” class. This class teaches students to use QuarkXPress and
InDesign. My responsibilities included assisting the professor in helping other students and answering
questions that pertain to QuarkXPress and InDesign.
Temple University – Fox School of Business and Management
Master’s degree, Digital Innovation, 2016 – 2017
Certificate of Graduate Studies in Business, Business Administration and Management, General, 2014 – 2015
Bachelor of Arts (B.A.), Advertising, 2010 – 2012
Burlington County College
Business Administration and Management, General, 2007 – 2009