Attendees: Taryn Anderson, Daniel Serrano, Kate Irish, Michael Ravitch, Dan Chiev, and Rebecca Zinn
(Josh Kovalik and Amy Lavin unable to make meeting)
[Meeting begins at 8:03 p.m. on 9/19/17]
Becca: Grading for this will be at the end, no grading throughout.
Becca reviews Amy’s email and adds in her thoughts: Were you able to meet with your mentor? (Yes)
Do you feel she was a good match and will be helpful with your project? (Yes)
Feedback on site:
- First thing noticed was the graphics/logo. Really likes the waves and that we settled on that. The beach waves with the blue and yellow make sense with project.
- Competitive analysis: one app found (viply) has good analysis. Did a good job explaining what the one competitor doesn’t accomplish and how [Marka]will rid the picking up of the badge physically. Finding that issue helps position team in market
- Might want to include how small municipalities could be slow to adopt and what [Marka] can do to resolve it. This app will be changing behavior and team will need to build in strategy that will be used to sell the app to towns.
- Won’t have issue onboarding participants, but maybe some resistance with municipalities.
- Do you have any connections to municipalities in towns? (No, but Kate has connection to beach badge manager)
- If you choose to put together a pitch deck, remember municipalities are slow to approve and someone will make decisions that seem to have no reasoning.
- Articulate strong reasoning
- Have a good handle on competitors analysis overall
Dan S. question: With what we have to sell, would the municipalities be considered a competitor?
Becca answer: You are providing a bridge to both consumer and municipalities. Be thorough with pitch: how you are going to get towns on board is the biggest issue. As you work across, build case on how to sell to town.
Michael R. question: Big selling is towns can partner with local business. Is that a selling point?
Becca answer: App will increase revenue and decrease cost. Lots of room for error and mistakes with the beach’s current process. Include anecdote, make more alignment with cash and number of badges with the app process.
Becca: Are you looking to sell this? (yes)
If so, biggest piece would be how will you sell to the towns/municipalities.
Have an idea of who is going to be in charge of using technology in each municipality. Think back to consumer behavior and business buying. In B2B sale, multiple people have to make the decision. You’re communicating with maybe 10 people and they all have very different personalities and interests. Tech people might already feel overwhelmed and not be easily convinced, while a treasurer might love the tax revenue increase. Some people might be afraid of losing jobs. Know the personalities you’ll be dealing with.
- Brand profile fits nicely with visual elements
- Like how visitors and consumers are broken out
- Revenue streams from three different sources. Might want to do testing of pay appetite: how much are municipalities, consumers, and advertisers all willing to pay for this service.
Michael R.: Some of the content on the site is older, so once it’s updated we’ll send message to take a look.
Becca: Overall, I like that there is a lot of research behind this and the visuals that are coming together so well, already.
[Meeting ended 8:27pm on 9/19/17]