The sole competitor we found in the Jersey Shore beach tag space is an app called Viply. Much like an Apple Wallet, It can store memberships and tickets to venues that are on the “Viply Network.”
There is a multitude of options for beaches in New Jersey, however, the user must visit a sales office to actually retrieve a physical tag. In an increasingly digital world where consumers are used to storing tickets, coupons, and other materials electronically on their phones, this is an unnecessary inconvenience that Marka will eliminate.
Although Viply offers a similar product, the less cumbersome user experience will rapidly and effectively differentiate Marka.
Viply’s Digital Presence
Viply only has a Facebook and twitter presence. Their Facebook page only has a few posts promoting their app and they also don’t have any tweets. Viply’s Facebook page has a very low engagement with their most popular post having only 6 likes and 1 comment.