How Marka Works
Our overall concept of the app is very simple and user friendly. A beach goer will download the app from the iOS App Store or Google Play Store. Once the user downloads and opens the app, he or she will be able to create their own account, which will house all of their beach passes and credit card information securely. Once he or she creates their account they will be able to chose their beach location, after the location is chosen they will then choose their pass type (day, season, week etc). They will also have the option to purchase more than one.
Once the correct pass is chosen, that pass will remain in their account until it expires. When prompted by a beach tag checker, the customer will be able to open their app and show the checker that they have purchased the appropriate beach tag for the day.
Currently, Viply is the only competitor that offers the option to pre-purchase physical tags through a mobile app — they do not offer a digital download of a tag. A beach goer will still need to obtain their physical beach tag. Not only is this a hassle, but Viply also charges a convenience fee of $1-$3 per tag. Once a majority of beach towns are successfully using Marka, the app will start to take on national parks, offering an easy way to obtain park access. The impact in the mobile space will be significant, especially for those who go to the Jersey Shore. It will make the beach tag process a smoother, easier, and most importantly less stressful process.