Marka will endeavor to fix the antiquated and wasteful beach tag system across the many towns that make up the “Jersey Shore” and, in addition, boost the economy of the NJ beach towns that are a staple of summer for countless visitors every year. The current process is overly inefficient due to the employee labor costs and cash only transactions that must be processed in person.
Overall, the user experience is poor and the process is virtually impossible to track. Marka will help beachgoers because it will make the tag acquisition process easier and more convenient. We also know it will help NJ, because the convenience will eliminate a key incentive that short-term visitors have to avoid purchasing beach tags and help recapture that revenue for the state.