Business Name: Marka
Business Address: 336 Tavistock Cherry Hill, NJ
Tel: (856) 630-9016
Kate Irish- President and Chief Executive Officer
Daniel Serrano- Chief Technology Officer
Taryn Anderson- Chief Design Officer
Michael Ravitch- Chief Financial Officer/VP of Data
Dan Chiev- Chief of Social Media
Josh Kovalik- President of Sales & Marketing
Marka is a LLC established in 2017, whose goal is to simplify the way beachgoers transact with New Jersey beach municipalities regarding access to the state’s publicly-owned beaches.
Marka is a mobile application that eliminates the inconvenience of cash-based, in-person transactions that are currently needed to sell beach access tags in the state of New Jersey. The Marka app can be downloaded onto mobile phones, providing beachgoers with an opportunity to purchase digital beach passes prior to their visit to participating beaches.
NJ beach employees can manage the transactions electronically via the app, simplifying the purchase process and creating a more fluid experience when users are accessing the beach.
By transitioning to a fully digital beach pass, Marka would address the growing population of beachgoers that prefer to transact digitally via their mobile phone. Over time, Marka would also eliminate the need to produce plastic beach tags, which can be harmful to the environment and create unnecessary waste.
This switch to digital would also positively affect the state of New Jersey as it would decrease production and printing costs for the physical tags. Ultimately, the efficiencies created by the app will increase the volume of tags purchased throughout the year, driving up revenue for the beach city municipalities.
The sole competitor we found in the Jersey Shore beach tag space is an app called Viply. Much like an Apple Wallet, It can store memberships and tickets to venues that are on the “Viply Network.” There is a multitude of options for beaches in New Jersey, however, the user must visit a sales office to actually retrieve a physical tag. In an increasingly digital world where consumers are used to storing tickets, coupons, and other materials electronically on their phones, this is an unnecessary inconvenience that Marka will eliminate. Although Viply offers a similar product, the less cumbersome user experience will rapidly and effectively differentiate Marka.
Marka will earn revenue through four primary revenue streams:
- Municipalities will pay a marginally smaller fee per transaction, passing savings onto customers
- Tiered pricing model
- Advertising sales to businesses seeking to reach users of the app
- Subscription-based administrative user accounts for municipalities to track users visiting their beach locations
Our goal is to eventually phase out the physical beach tag and have all beach goers buy their tags via Marka. This eco-friendly option not only helps reduce waste, but also makes the beach tagging process easier and seamless.