Superfruit Goes To Back to College
This interactive video for IKEA’s back-to-college campaign caught my attention. My favorite part is that the focus is more on the characters of the video than it is on the decor. On the screen the viewer can choose between two types of rooms — urban minimalist or playful pastels — and follow the tongue-in-cheek journey of a college student with a roommate.
Jet offers this #Jethack on how to recycle its packaging for back-to-school supply storage. I had to see how that box would get repurposed!
Old Navy Unleashes the Inner Rockstars in Teachers
Old Navy is championing school teachers as the heroes of back-to-school as part of the ONward video project. As it has for the past decade, Old Navy is sponsoring a fundraising campaign with the goal of raising another $1 million to support The Boys & Girls Clubs of America.