According to Transmedia Marketing Is the Future of Brand Storytelling the future is based on “social currency” when it comes to marketing your brand or product. Within the past two years, I have seen Transmedia Marketing in action via the non-profit FIMRC, based in the Philadelphia area. I can consciously say that without this Transmedia approach FIMRC would not have grown into the nonprofit it is today, providing vital primary care on three continents.
FIMRC’s mission is to provide primary care for underprivileged people within different regions of the world, utilizing mainly volunteers and a small staff at each location they have. I started volunteering with them three years ago by filming the stories of volunteers at different sites internationally in order to shed light on what FIMRC provides, and how one can begin their volunteer journey. However, at the time I didn’t know that I would be providing one of the main sources of content in their Transmedia Marketing story.
To date, you are able to see multiple videos I created on their Vimeo page, with two more recent examples including my footage below.
However, that is the only page that they curate themselves. From a Transmedia perspective, their Facebook, Twitter, Snapchat, Flickr, and Blog are all curated by volunteers, aimed at showcasing a behind the scenes look of their volunteer experience, in order to entice more volunteers to visit the sites, as that is how FIMRC keeps their programs running.
Nevertheless, as much as FIMRC does in support of the Transmedia storytelling approach, I feel that with the growth of technology since I have volunteered there myself, there could be even more things done to keep up with trends. For instance, on Snapchat, while there are takeovers of the FIMRC Snapchat itself, each clinic site could have their own designated filters or a “site story” where all volunteers could contribute snaps. Also, volunteers should be able to go live on Facebook and tag the FIMRC page, so their Facebook would be more of a constant content hub, rather than again solely using “Facebook takeovers’ from one volunteer. This principal of universal content contribution can be applied to many other places as well in their Transmedia storytelling approach I’m sure.
Overall, FIMRC is utilizing some of the best Transmedia storytelling I have seen this far within a non profit or company that I interact with regularly. What are some of your favorite Transmedia storytelling companies or non profits, and what is their approach?