Upon graduation in 2012, I did not take the traditional route, and rather ventured off and began my own videography business. Over the past four years, I have grown the visibility by 5000% since its conception using social media, presence at trade shows and coordination of weekly promotions and direct email campaigns. I currently operate as the main contact for 100 client requests annually for weddings and life cycle video production at venues throughout the Pennsylvania and surrounding regions.
You can see a recent sample of our work below, as well as our full webpage HERE.
In 2015 I began to work as a Video Designer with MNG Direct, a data-driven, multi-channel marketing solutions company. I oversaw strategic direction, design development and execution of video and online marketing projects for health care companies including Pfizer, Merck TEVA, and Johnson and Johnson. It was in this position that my interest in the collaboration of visual and marketing began.
As I began to enjoy more of the marketing than design aspects of my position, I decided to leave MNG Direct for a more traditional marketing role at Metro Philly Management, right outside of Philadelphia. Metro Philly Management provides valuable solutions to our affiliated entities. While at Metro I provided content management production on four social media platforms: Facebook, G+, Twitter and Instagram of five distinct brands, and increased brand visibility between 20% -70% depending upon the brand.
As we rung in the new year of 2018, I ventured out to begin a new opportunity, and am now a Marketing Manger at Lincoln Financial Group. I currently contribute to their small market Retirement Planning Services team in a variety of strategic ways, and am planning on branching out and contributing to other product lines throughout the rest of the year.