Over 10 billion matches ago, the Tinder app revolutionized dating. No one wanted to comb through the pages of dating profiles on eHarmony or Match.com any more, and the founders of Tinder took advantage of that frustration. In their early days of creation in 2012, they had no idea that Tinder would be the start to a whole new generation of dating apps focused on “keeping it simple”. Yet, how simple is this app today? Let’s take a peek through the usability looking glass at the most popular dating app right now: Tinder.
As someone who has met their significant other of three years on Tinder, I would say it is the easiest app to use for online dating. You download the app, link it to your Facebook profile, and type as much or as little as you want on your “profile page”. However, since I’m just one woman’s opinion, let’s take a look at what others have been saying from a usability perspective on Tinder. This article is a wonderful in-depth piece on “How Tinder Keeps it Simple”, and continues to illustrate what Krug echo’s in his book “Don’t Make Me Think” when it comes to human behavior. Krug states that we should never have to devote a second to thought as to what is clickable as a user, and where we should go next. It should be intuitive if it is truly a positive UX experience. The top key priority on any website that wants to achieve a good UX design according to Krug is simplicity and ease of use for your user, and in this article we see that Tinder has taken this to the extreme.
Simplicity is one of the most common virtues of good UX design, but the Tinder swipe has taken the concept to its extreme. Because the entire Tinder experience revolves around the acts of swiping and chatting, the user base has a tendency to interpret any added functionality as invasive and unnecessary.
For over six years and millions users in over one hundred countries later, we can confidently say that Tinder has passed Krug’s test by providing an app promoting great quality UX design.
I am curious however, if anyone can confidently say that there are other dating apps that mirror Tinder’s usability level?