Mobile-first design is the process of designing for the mobile first and then for bigger screens. The fact is, if a company doesn’t have a site that is compatible with smartphones, tablets, wearables, and other mobile devices, it is very likely it is losing potential customers—some reports estimate this stat is upwards of 50%.
Although the concept isn’t new, it is expected websites will focus more efforts on delivering content to mobile screens. In designing websites for the future of mobile, developers must explore several factors:
Redefining Responsive Design
Responsive design has been around for a few years, however, it is expected to play an even greater role in web design and development. With newer devices of greater quality hitting the market, it is important to create sites that are beautiful across every device, screen size, and resolution. However, design must also go beyond screen compatibility—responsive design should be able to respond and establish a communication with the user. A truly responsive interface is actively listening to an unpredictable environment.
Optimization for Search
More people search on mobile devices than on computers, meaning mobile generates more page views. Sites that aren’t mobile-friendly or are slow means users won’t stay around. Google’s latest update boosts the rankings of sites that are optimized for mobile devices. Designing a mobile-friendly site will create a major shift in how websites rank in search.
Simplified & Social Media-Centric Sites
Fewer clicks, less fluff. It shouldn’t take long for a user to reach the bottom line. With the opportunity to tell your story across multiple platforms using photo, video, and copy, website design can, in turn, be intuitive and direct. A shift to simplified, even single-page web design creates allows companies to tell their story through a satisfying user experience. Simple sites boast higher conversion rates, lower bounce rates, and encourage sharing.