Spotify v Soundcloud
If you’re looking for original untapped music, Soundcloud is your go to music app. To listen to your favorite genre, build your favorites and hear upcoming stars, then Spotify is your probably your preferred music app. Philip Chiang, from Soundcloud, emphasized how their content was built by performers looking to build exposure in the market and that listeners could have access to new music on the forefront. The basis of Soundcloud’s strategy and success was how well they provided this original content to their target market. Philip pointed out that being keenly aware of their customer’s preferences and making the content rich, new and accessible was part of their strategy. Melissa Finney, from Spotify, talked about how the data they collected on what users were listening to drove the type of music their Director of Music chose the “new” up and coming artist. Their strategy was to provide recommendations of what listeners might want to listen to based on their preferences or playlists. Both companies implemented ways in making the user experience seamless, customizable and both depended on social media to build their presence across platforms to attract customers and both used social media “listening” to know what their users were saying about the music. Both used data analysis to provide better content and user experience. Melissa talked about how they used algorithms to provide weekly playlists. While they have similar features, products and paid subscription options, they were still able to differentiate themselves from each other by providing a different type of experience. Each of them have their strengths, such as Spotify is most liked by having the largest collection of music and podcasts, but Soundcloud has more new music. New artists or labels are most likely to release first on Soundcloud. Philip touted that Soundcloud played a role in shaping culture with music. It’s safe to say that both apps could arguably be used by consumers at the same time. Now, I have yet to use either one, but that’s not to say I won’t in the future. Like many consumers, if you are already paying a price for music such as with Amazon Prime or Sirius, it’s highly unlikely you will switch unless you are looking for a more personalized experience, which from I’ve read, is true. With their current sales and number of users, it doesn’t look like they are going anywhere, but with technology and competition, they will need to be innovative in keeping their customers happy and keep up with the beat.