Capstone Meeting w/ Amy & Becca
- Can we see where the biggest subscribers to box-food services are? That would be useful data
- Food sales by state – cali / ny / washington are huge, but they have big populations, so the bar chart may not be the best thing to use / be misleading. Maybe look at percentage of population instead [may have this]
- Maybe stacked bar chart where all of the bars add up to 100% , shoe delivery vs non delivery by state or population
- Data process model good // user paths good
- Possibly : color code to make it easier what the system is doing vs what the user is doing
- Heat map good // amazon stuff good
- Visually good and we’re going in the right direction / the visuals make sense but the full picture of how the app actually works isn’t super clear – need to talk through the entire process
- Log in via secondary method (log in with instagram instead of just email/pw)
- Is Forklyft an app or a responsive site? What if you’re looking at it on a Microsoft surface?
- Why screenshot and then upload? Why not just like the picture and go from there? Additional steps necessary?
- There should be some integration / push notification or something so that the user doesn’t need to manually transfer images
- Maybe once user downloads Forklyft they can enable automatic sync? Screenshots automatically get pushed to Forklyft?
- Think about: how can we holistically keep the user in one place?
- Idea: instead of like – when you save create an Instagram saved folder for Forklyft ????
- Anyone super technical we could talk to? Would be helpful to talk to a developer of some sort about how this would work tech/logistic wise?
- Get more familiar with back end tech of similar apps (liketoknow.it) to figure out how they’re making everything connect/work
- Site and graphics all look really good, goals are clear, site looks really good
- FInancial part of our business model isn’t super clear – if we’re giving 10% commission to influencers, how much money does that leave for us at the end? The margins on food aren’t huge (per Emily, 30-40% on average) – where are we getting paid?
- Typo in digital analysis – make it match the project plan in terms of % cut that we/influencers get
- Need more cash up front to get the right (bigger) influencers from the get-go to drive early adoptions (influencers with 100k+ followers charge ~1,000/post).
- Per Emily – brand partner will fund adoption through influencers (fees for distribution partners)
- How do we leverage influencers/brand partnerships when we only have a few users on the app? Selling our selves and our own expertise at that point?
- Marketing Channels – what’s the strategy behind paid search? What are people searching? Where does the search lead them? Onto our site? It may make more sense to do paid social than paid search. Paid search isn’t a bad idea but requires thinking through how we move our customer down the funnel, where as social makes more sense since it’s already a social based app.
- Paid retargeting in social too (nurture)
- Maybe paid search makes sense for getting retailers / distributors?
- Idea: build out marketing channels by different avenues (marketing to users, marketing to retailers)