Privacy advocates are upset after Mark Zuckerberg stated this week a Facebook reverse search device may have compromised the information of the social network’s two billion customers. The characteristic in query was designed to allow users to go into a Facebook user’s smartphone numbers or e-mail addresses into the social network’s search tool to locate friends. However new … [Read more...] about Facebook…..on the chopping block
Over the course of the semester, my team and I explored the possibility of Amazon capitalizing on the recent Toys R' Us store closures by purchasing the locations to expand it's footprint in the brick-and-mortar landscape and increase it's number of fulfillment centers. As the single largest holder of real-property in the baby market, Toys R Us is an exciting acquisition … [Read more...] about Amazon……Kids?
Our increasing reliance on cutting-edge technologies makes it easy to wander off in all of the hype. Those more modern systems, however, may not adhere to data compliance requirements in your enterprise. Take CRM systems for instance, they may be advanced in dealing with a large number of factors, from gathering data to organizing and figuring out applicable information for … [Read more...] about We Should Care About Data Governance
Issues of Measuring Social Media Overall Performance without KPIs Social media offers specific challenges for measurement because of the complexity of information involved, in addition to the issue in linking social media efforts to sales. Social media managers want to work with loads of properties, all with content cycling on an every day basis, with little or no possibility … [Read more...] about Importance of KPIs in Social Media Marketing
Micro-Moments "Showing up gets your brand in the game to be chosen, not just seen." - ThinkwithGoogle Mobile users bring their devices everywhere they go. Brands have an opportunity here to reach them anytime and anywhere. Smart marketers can now address users’ needs in real time and with relevance. Google’s content marketing team, Think with Google, published a report on … [Read more...] about The Trend to Mobile Marketing