Hello! I am a Jersey girl residing in the city of brotherly love, Philadelphia! I chose the MS Digital Innovation in Marketing because I believe Marketing and IT will change the world and I am interested in discovering what impact it will have in my marketing career. As a Marketing Manager for Oasis Senior Advisors, my main goal is to increase the online presence for the Central Jersey and Mainline territory. We are currently outsourcing through a company that targeted our customers by keywords, location, and income. Through this partnership, I was able to increase the quality of leads to ensure a higher profit margin. Not only do I handle all online marketing, but I am also responsible for event materials, commercial ideas, social media content posting, and press releases. With the knowledge gained through the Digital Innovation in Marketing program, I can build an effective digital marketing campaign to further increase our revenue and build brand awareness.