I’ve been working in the field of higher education for over 15 years. My primary interests are in the areas of marketing and recruitment strategies. I enjoy researching new markets and seeking ways to break into those markets. Given that our audience is split between high school students and their parents, it is important that our marketing strategies are relevant to both populations. I really enjoy finding ways to share our story in a way that is both attractive and inviting to both groups. In recent years, I’ve become more interested in advertising opportunities on various social platforms as well as through google adwords. The field of higher education is constantly evolving and that is what keeps me interested in remaining in the field.