Global Marketing Retention Specialist
My main responsibilities are to drive global customer acquisition and increase membership retention. I’m accountable for creating and implementing a global Omni-channel marketing program which provides a relevant, engaging customer experience that translates into improved customer retention rates and increased customer lifetime value.
Corporate Marketing Content Manager
My main areas of focus were the digital marketing and relationship management programs designed to attract new customers, enhance campaigns, and drive brand engagement. I managed 3rd party creative service agencies to help drive TE Connectivity brand narrative in new ways. I was responsible to explore new business opportunities, offer innovative ideas for improving campaigns, compose compelling and engaging content, create brand awareness, all through a lens of optimization and continuous improvement.
Digital Marketing Manager & Social Media Community Manager
I directly managed e-Commerce digital programs to increase consumer direct online sales for AppleVacations.com and AmericanExpressVacations.com. I was accountable for strategy and direction around Customer Acquisition efforts in order to increase new customer conversion and grow sessions to digital properties. A key area of focus is research, development, and implementation of all digital strategy media plans, contracts, insertion orders and strategic partnerships, through vehicles such as SEO, SEM, Display Advertising, Affiliate marketing, Network partnerships, Travel portals and Email partnerships. I managed budget allocation and profitability across entire digital media portfolio. I continually presented media plans, budget proposals, and performance to media partners, senior leadership, and colleagues to enhance the performance and promotional opportunities for ALG direct to consumer businesses.
Internet Marketing Associate
I managed the online marketing of Data Center hosting and operations. I was responsible to coordinate various departments and other members of the technical team in developing and implementing Data Center solutions with customer specifications.
Top sales performer.