MS Digital Innovation in Marketing, Fox School of Business, Temple University
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I am a graduate of the University of Delaware with a degree in Computer Science. I live in the Greater Philadelphia area with my family. I spend my free time rooting for the Denver Broncos, embracing my #boymom status and watching medieval fantasy epics about Iron Thrones. I am also a Certified Diamontologist from the Diamond Council of America.
I have been fortunate to work on a number of projects that have given me extensive experience with consumer direct marketing, marketing campaign development, and strategy, copy writing, website development, brand identity, customer experience, social media community management, content marketing, ROI optimization, membership retention as well as project and team management.
Specialties: Marketing Content Development, Customer Acquisition, Digital Media Buying, Targeting and Optimization, Search Engine Marketing, Affiliate Programs, Social Media Community Management as well as Diamond Grading.
Key Software: Microsoft Office, Coremetrics, DoubleClick for Advertisers, Google Analytics, Adobe Analytics, Salesforce, Eloqua, JIRA, Watson Campaign Management (Silverpop) and various Social Media channels and their corresponding analytic tools.