Global Digital Marketing Manager – Project Management Institute (PMI)
June 2017 – Present
Accountable for creating and implementing a global Omni-channel marketing program which provides a relevant, engaging customer experience that translates into improved customer retention rates and increased customer lifetime value. Operate at a global level and an understanding of the brand relevance and cultural sensitivities in key markets. Also, serving as a liaison with marketing in other business units and other critical functions to drive global consistency, best practices, and efficiencies related to marketing processes and standards. The desire to create customers for life. Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate. Focused on creating an excellent customer experience, engagement, leads, and sales. Ability to build a customer journey, provide relevant content and increase customer lifetime value. Strong analytical skills and data-driven thinking. Ability to develop metrics linked with marketing success and measure results to determine best practices and ensure marketing tactics deliver desired results.
Global Content Marketing Manager – TE Connectivity
July 2016 – June 2017
Main areas of focus are the digital marketing and relationship management programs designed to attract new customers, enhance campaigns, and drive brand engagement. Strong, strategic thinker who is capable of writing and developing content to work across multiple mediums; web, social, video, advertising, white papers, email, infographics. Work with marketing leaders and brand experience team to develop content that resonates with our audience across TE platforms. Manage 3rd party creative service agencies to help drive TE Connectivity brand narrative in new ways. Explore new business opportunities, offer innovative ideas for improving campaigns, compose compelling and engaging content, create brand awareness, all through a lens of optimization and continuous improvement.
Digital Marketing Manager & Social Media Community Manager – Apple Vacations
February 2011 – July 2016
Directly managing eCommerce digital programs to increase consumer direct online sales for AppleVacations.com and AmericanExpressVacations.com. (B2C) Accountable for strategy and direction around Customer Acquisition efforts in order to increase new customer conversion and grow sessions to digital properties. The key area of focus is research, development, and implementation of all digital strategy media plans, contracts, insertion orders and strategic partnerships, through vehicles such as SEO, SEM, Display advertising, Affiliate marketing, Network partnerships, Travel portals and Email partnerships.