I’ve been using YouTube every day for over ten years. I love watching stupid videos, educational videos, listening to music, watching TV shows in two minute segments…all the things YouTube has been giving us for years.
The brandwatch.com article we read for class tonight fascinated me because I remember seeing YouTube statistics just a few years ago that were drastically different from how they are now. YouTube has been gaining exponential popularity over the past few years to the point where it’s the third most visited website in the world.
I remember just a few years ago the highest earning YouTuber was an annoying Lets Player who made around $15 million in a year. Now it’s some guy I’ve never heard of, probably also a Lets Player, who makes $16.5 million, and the previous leader is down to $6 million a year after a scandal (not really a scandal, everyone just found out that he’s racist. But he’s still making $6 million so I guess that’s the consequences of that?).
I’ve also been happy about the increase of How To… videos on YT because I use those all the time. Recently I moved into a house with a very dirty pool and I’ve been watching dozens of How To videos to help me clean it up before it gets closed for the Winter. Sure, I could’ve just read some articles instead, but being able to watch someone do the task and explain it is a lot more helpful.
There’s a couple of brands whose videos I watch whether or not I actually interact with their products – I like Barbie’s videos and I enjoy Skittles’ videos, though I don’t buy Barbies or Skittles these days. They’re funny and cute and short, which is the perfect recipe.