- Shenika Balfour
- Megan Zaporowski
- Emily O’Donnell
- Taja West
- Christine May
- Amy Lavin
- Becca Zinn
- We’re in good shape in terms of research, data, and information presented in the deck, but what we need to do at this point is to edit and organize.
- It’s important to build a story around the deck. Lay out the problem, and then think about how we’re going to showcase the prototype.
- This way, we can tell the story and get buy-in from investors, when we present something that people can relate to.
- One tip: Cut down the amount of words in the deck and add more visuals.
- Second tip: Include the “Momish” logo in more places, and add a slide for logo and branding.
- It’s about creating context for the prototype.
- I’m impressed with how the logo and branding turned out. The way it’s displayed tells the Momish story really well.
- Because the tone is irreverent and funny, the branding embodies that in a way that showcases how Momish is unique. It will capture the customer.
- It’s great, also, that we’re gender-inclusive and not built on a binary understanding of gender. This means, though, that we’ll need to go through the deck and be mindful of the pronouns and descriptors we use. We should consider changing “mom” to “parent” or using the “they” pronoun.
- I agree with Amy that you need to distill the deck into a story.
- “When I do a pitch, I like to think ‘Could I give the client this slide with just the headline? Would they be able to understand the key takeaway with just the headline?” Make sure that every slide has a hard-hitting message that contributes to the pitch. We want to be able to tell the story to investors in a short period of time.
- How would you describe your problem in 5 words. “Mommy blogs are too serious.” So then present the solution by saying something like ”Momish solves this problem by…”
- Be sure not to:
- Repeating yourself
- Share a couple assets of the same point in multiple slides
- Not have a story
- Pulling a key point out of every slide, storyboarding in this way because it makes us think, “What’s the thesis of this slide?”
- Think of a headline like, “Our mom is multi-dimensional” instead of saying “Target audience.”
- Being a mom is an important part, but it’s not their entire identity.
- Get right into the problem from the jump.
Becca and Amy will provide a rubric with more straightforward feedback, but overall, they’re not worried. We just need some editing and framing.