- Shenika Balfour
- Megan Zaporowski
- Emily O’Donnell
- Taja West
- Shannon Atwell
- Christine May
- Amy Lavin
- Becca Zinn
- Good situational analysis
- How are we tracking data?
- Shannon: Creating profile that customizes data, but otherwise Guest Checkout
- Christine: Could we use Amazon single sign-on
- Amy: Think about how Amazon ties into your project and how it will this affect your revenue
- Shannon: We have the option to pay these companies to stay off of Amazon so it’s more premiere because they could make sure every purchase comes back to them.
- Christine: We shouldn’t fight the current; we could just embrace Amazon, and have curated lists instead
- Becca: As you’re thinking through the business model, instead of being the retailer who has these products, could you be the affiliate that gets revenue based on conversions/commissions?
- Christine: It may be much harder to earn the money we would get from being a partner on Amazon.
- Becca: If you’re a retailer, you could just do the fulfillment through Amazon without becoming a full Amazon partner, but if we rely on Amazon to fulfill all our inventory, there will be some limitations to what we can sell.
- Christine: Is it easier to transition into being a retailer, or should we start with Amazon?
- Becca: We need to have a compelling business model with a way to make money and mitigate risk, so it’s up to you.
- Amy: I had a friend who advised against Amazon because she felt that the way to move forward was the “not-Amazon” way
- Amy: Check out the Honest company in terms of retailing.
- Which option we choose may depend on how well Momish is doing
- Full Amazon partnership
- Amazon affiliate
- Just use Amazon for fulfillment and think about pushing subscription box more
Decision: No Amazon, in any way, so we can control the revenue stream and have tighter control over the quality of the products. We don’t want an expecting mom to inadvertently buy a product from the wrong seller. We’re deciding to take a hard stance on no Amazon. It’ll be more work up front, but it’ll pay off in the long run. We think our customers will appreciate it.