What is this imaginary ladder? The Brand Benefits Ladder is a tool used by marketers to methodologically translate product or service features into psychological benefits for the consumers. Another way to think of it is transforming functional value to emotional value. When using this ascension model, the goal is to follow the emotional process consumers follow when making … [Read more...] about Are Marketers Utilizing the Brand Benefits Ladder?
Google Trends provides insightful data of all searches made on Google, YouTube, News, Images and vertical markets. Google Trends can segment trends by location, search terms, topics, categories, and time span providing marketers and business owners with valuable insight about their customers. This website can save your time, money and resources. Uses for Google Trends … [Read more...] about Google Trends for the Digital Marketer
OVERVIEW Set Site Traffic Goals Implement Marketing Campaigns Link Management using URL Variations Tracking your Marketing Campaigns with Google Analytics Set Site Traffic Goals Traffic is site visits by a user from any device - desktops, tablets, or mobile phones. As of now, there are four different types of site traffic. Traffic that can be increased by … [Read more...] about Increase Website Traffic with the Power of Google Analytics