Were you bombarded by sales and offers in your inbox over Labor Day weekend? Did you find anything in your social media channels that you couldn’t live without? Believe it or not, I was not overwhelmed by coupons and amazing Labor Day sales in my digital world. And, I have to say; I’m a little disappointed. I expected better content. To that point, I have provided below three pieces of content that did catch my attention.
The first piece of content comes from 4Ocean on Instagram. To be fair, I purchased one of these last week based on a suggestion from a friend. So, now they are retargeting me from purchase. Their content is compelling. With the purchase of one bracelet you help others clean up one pound of trash from the ocean. I pride myself on being a small-time environmentalist, so paying $20 for a bracelet to help save the ocean is completely worth it. Plus, the bracelets are attractive. Score! It’s a win-win.
The next piece of content that compelled me to click through to the article comes from Social Media Today. They are one of my go-to resources for any and all things social media. Being the social media director at my agency, it’s imperative that I stay on top of trends, tips and the latest tools. In the next few months I will be examining our current social and digital management tools. I found this article to be very helpful in guiding my analysis on current options in the industry. I recommend Social Media Today to all of those in the industry because they do a great job of pushing out relevant industry news multiple times a day. Hooray for intelligence at our fingertips!
Last, but not least is Content Marketing Institute (CMI). They are also another go-to resource for me. Their daily news email always has one-two articles that are worth a glance if you are responsible for content marketing in your organization. This one caught my eye as I support our digital marketing team with keyword research, SEO and metadata copy for our clients and agency. This is a handy little article when you have content that can be used for featured snippets in Google searches. CMI does a nice job of giving daily updates and news, while not being overbearing or filling up your social media news feeds.