MS Digital Innovation in Marketing,
Born and raised in the Philadelphia area, I’ve lived here my whole life – well, except for a 5 year stint teaching English in Kobe, Japan.
I earned my undergraduate degree from Temple University where I studied English (concentration in writing) and Communications (concentration in new media).
Having started my career as a web designer and front-end developer, my role has evolved over time and I’ve happily moved into email and marketing automation. As part of Penn Medicine’s marketing team, I develop, build, implement and report on email outreach campaigns for both patients and health care professionals.
What I love most about working in marketing automation and digital marketing is that it challenges me to use all of the knowledge I’ve picked up in over 10 years in web production: strategy, coding, design, UX, analytics, and even project management.