Site-Wide Activity

“If judged in words and sentences, paragraphs and articles, the Library might well be the biggest content marketing organisation in the world.”

Library’s today have one of the biggest challenges: to change p […]

Social media has been one of the biggest components when it comes to the transition from Web 1.0 to Web 2.0. Web 1.0 is more one-sided and non-interactive while Web 2.0 is mainly user generated and […]

In college, I worked as a marketing intern for a recycling company based in St. Louis, Missouri, named Closed Loop Recycling. Throughout my internship with CLR, I learned so much about the environment, plastic […]

During both MIS and Marketing, we have discussed Facebook security issues as well as user bases for various social media platforms.  Additionally, many of our classmates have been commenting and writing about […]

The age-old adage, “time is money,” has become more relevant than ever before. While the emphasis on pace is nothing new, the definition of fast has taken on a new meaning in the the current digital […]

We’ve all harbored a fear of missing out, or FOMO, initiated by social media. Scrolling through our newsfeeds – something we feel obligated to do on a daily basis – can leave us feeling unfulfilled, socially behin […]

I used to be a hardcore Pandora fan. I have fond memories of making Christmas dinner, listening to the “Soul Christmas Channel”.  All I knew was Pandora and it was great while it lasted. But as some rela […]

We all know that marketing has evolved immensely due to Big Data and Analytics. From my perspective advertising has evolved from research paired with creativity and “going with your gut” to starting with data and […]

The Monster Thickburger from Hardee’s illustrated that the market indeed had a place for a 1420 calorie burger.  The case in “The Brain Behind the Big, Bad Burger and Other Tales of Business Inte […]

Pollution. City air pollution is a major issue around the country. Southern California has been crowned to have the worst air quality in the nation, according the American Lung Association.

“For the second year […]

Our “Wall of Institutional Knowledge” looks something like this: between six and eight letter size pages, each with as large a typeface as will fit hang above the double stacked filing cabinets in my boss’ […]

Every day I read articles from various media outlets that all seem to be missing the mark on Web 2.0. Seeking out those articles and gaining access to them can be quite a cumbersome process—particularly, for m […]

When guest lecturer Brendan Walsh of Mole Street joined us for a lesson on experiential marketing, the concept was new to me and one that really got me thinking. In today’s technological world of mobile d […]

Within the WSJ course reading “What Your Car Knows About You” written in 2018, there is research estimating that monetizing data from connected cars will be worth up to $750 billion by 2030 (Rogers, 2018). Bus […]

In case you missed it, Nespresso released their latest ad yesterday featuring brand ambassador George Clooney and co-star Natalie Dormer of Game of Thrones.

In the commercial, Clooney is dressed up in medieval […]

With all that is going on with Facebook and Russia and voting it has started to come my way and affect me as a normal Facebook advertiser. We have been talking a lot (as a CPA association) about tax reform and […]

With social media advertising taking off and companies like Facebook reporting huge numbers in ad sales, it seems like social media advertising is the hot new thing in marketing. However, as a social media […]

If you’re anything like me, then you enjoy watching shows on HGTV like Fixer Upper with Chip and Joanna Gaines.The show has gotten a lot of attention in recent years and the two have really expanded from f […]

World Hunger is a topic that has been discussed since the beginning of time. The number of humans around the world who experience hunger has grown rapidly, exceeding 800 million people as of September 2018. This […]