Site-Wide Activity MS-Digital Innovation in Marketing

Jen Basch wrote a new post, The Link between Research and a Marketers Success is Good Data, on the site Digital Marketing – Fall 2017 2 days, 16 hours ago

Data. The single-most powerful word in a marketers dictionary. But what happens when the data we receive is bad? The information that is received could ultimately influence the change in a product.

After […]
Stephanie Curry wrote a new post, Um yeah if you could protect my data… that’ll be great, on the site Digital Marketing – Fall 2017 2 days, 16 hours ago

Here’s my opinion, on the surface data collection can be harmless. Sure, you get those pesky ads next to your email or you get an unwanted call from a few solicitors. The problem is when you go beneath […]
Tyler Cameron wrote a new post, Interview Assignment: Where in the World is Laura Gremmel?, on the site Tyler Cameron 2 days, 17 hours ago

Laura Gremmel is a Senior Instructional Designer for the Fox School of Business at Temple University.

While she’s not working or studying, Laura loves running, boxing and traveling. As a matter of fact, ss […]
Tyler Cameron wrote a new post, Meeting Notes 9/10/2017, on the site MSDIM Capstone 2017: WHYY Commonspace Podcast 2 days, 18 hours ago

Action Items

Tyler to upload meeting notes to Asana in addition to WordPress

Upcoming Deliverables – Questions?

Brand Profile

What is the messaging? What are the […]
Tyler Cameron wrote a new post, Deliverables, on the site MSDIM Capstone 2017: WHYY Commonspace Podcast 2 days, 18 hours ago

Project Plan
Competitive Analysis
Brand Profile
Company Profile
Chris Konowal wrote a new post, (no title), on the site Digital Marketing – Fall 2017 2 days, 21 hours ago

These articles are further proof that more businesses are shifting toward a data centered focus. With the exponential growth of the Internet of Things, companies with connected devices are looking to […]
Josh Kovalik wrote a new post, September 19, 2017, on the site Marka App 2 days, 22 hours ago

Attendees: Taryn Anderson, Daniel Serrano, Kate Irish, Michael Ravitch, Dan Chiev, and Rebecca Zinn
(Josh Kovalik and Amy Lavin unable to make meeting)

[Meeting begins at 8:03 p.m. on […]
Josh Kovalik wrote a new post, Josh Kovalik, on the site Marka App 2 days, 22 hours ago

Josh Kovalik
VP Sales & Marketing, Marka
josh.kovalik@temple.edu

Professional Summary
Strategic Marketing Program Manager at TE Connectivity
January 2015 – Present
Lead and evolve TE’s best-in-class, […]
Josh Kovalik wrote a new post, Kate Irish, on the site Marka App 2 days, 22 hours ago

Kate Irish
President & CEO, Marka
kirish@temple.edu

Professional Summary
Digital Ad Ops Specialist at CMI Media LLC
June 2016 – Present
Works closely with media teams to manage trafficking, testing, […]
Josh Kovalik wrote a new post, Market Opportunity Research, on the site Marka App 2 days, 23 hours ago
Josh Kovalik wrote a new post, Images, on the site Marka App 2 days, 23 hours ago
Rebecca Zinn‘s profile was updated 2 days, 23 hours ago
Josh Kovalik wrote a new post, Competitive Analysis, on the site Marka App 2 days, 23 hours ago

The sole competitor we found was an app called . Much like an Apple Wallet, It can store memberships and tickets that have joined the “Viply Network”. initially, you get a ton of options for beaches in New Jers […]
Josh Kovalik wrote a new post, Company Profile, on the site Marka App 2 days, 23 hours ago

Contact Information
Business Name: Marka
Business Address: 336 Tavistock Cherry Hill, NJ
Email: marka.tags@gmail.com
Tel: (856) 630-9016
Management Team
Kate Irish- President and Chief Executive […]
Jonathan Lurie wrote a new post, You are on the grid… And you certainly can’t drive off., on the site Digital Marketing – Fall 2017 3 days, 2 hours ago

My first reaction to Cars Suck Up Data About You… What’s different about cars?

I’m glad the four-wheeled vehicles caught up to the digital movement, capturing data just like other technology identifies user p […]
Josh Kovalik wrote a new post, About Marka, on the site Marka App 3 days, 3 hours ago
Josh Kovalik wrote a new post, Brand Profile, on the site Marka App 3 days, 3 hours ago

Our Brand
Marka is a technology company that believes in accessibility and community building. Those that want to spend time on one of New Jersey’s beautiful beaches should be able to do so without the hassle a […]
Josh Kovalik wrote a new post, Visual ID Development, on the site Marka App 3 days, 5 hours ago

Iterative development of visual ID and branding for Marka.

Company Name – team brainstorm document

Sketches of initial concepts (week of 9/4):

Early designs (week of 9/4):

Additional design […]
Jacklin Altman wrote a new post, Clear Channel, Roomba, Cars, and Data — Helpful or Creepy?, on the site Digital Marketing – Fall 2017 3 days, 14 hours ago

The articles about Clear Channel Outdoor, automakers, and Roomba collecting customer data all present some interesting issues, mainly—where do we draw the line between helpful and invasive? On one hand, the data t […]
Kelly Reid wrote a new post, 9/18 Faculty Adviser Meeting Minutes, on the site RentZen 3 days, 16 hours ago

9/18- 8:00 meeting started

8:01- Meeting with group, Amy and Becca started

8:02- Amy asked how meeting with our mentor went

8:03- Anthony took a first stab at how meeting with our mentor went and talked […]
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MS-Digital Innovation in Marketing

Fox School of Business

Site-Wide Activity

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing