Site-Wide Activity

The company is Whirlpool® and their brand is ‘Every day, care™’. They believe “the simple acts of care we give, day in and day out, have the power to change the world.” They put that into not only the de […]

Marketing has evolved at an incredible speed over the years. Marketers went from paper in-mail advertisements, to emails, to text messages, to tweets, and now targeted ads in the customer’s newsfeed. In every s […]

With the rise of popularity in social media, influencer marketing has had a similar increase in recent years.  It gives companies access to engagement, collaboration, customization, and connection with their […]

With technology being a forefront for many marketing campaigns, it is no surprise that Uber would take part in new and innovative ways. Uber is a ride sharing apps that have taken the world by storm. The platform […]

In the digital age, so many companies are concerned with collecting data. Many companies are merely collecting data for the sake of saying that they are collecting data. They may even be collecting irrelevant […]

There was a day when my son, who is now 31, was a broody, goth-leaning teen. I will never forget the morning when he was 14 years old and he had just had his heart broken for the first time – after he and his […]

This past Saturday, the newly founded Alliance of American Football (AAF) debuted on CBS — drawing more than 2.9 million viewers. Also, exceeding the viewership of the NBA’s broadcast of the Oklahoma City […]

Do you have a favorite Super Bowl ad from this year? Mine was the Bud Light and Game of Thrones collaboration.

Favorites aside, let’s take a look at which brands were the most digitally engaging with their […]

It’s very rare when a big e-commerce company backs out of deal to bring 40,000 high-paying jobs to New York City with billions of dollars promised in tax revenue to the city and state.  On Valentine’s Day, […]

Reddit is positioning itself to take advantage of several trends to maximize their ad revenue. Reddit’s user base is particularly young compared to other social networks; 87% of their users are under the age o […]

The way that your brand portrays itself on social media can carry a significant amount of weight in how the public perceives what you do. Inevitably, from time to time, there will be mix ups and slip ups. […]

Building a brand in the age of digital is not an easy task. Ask any marketer – getting customers to pay attention is a challenge. And many companies fail because they are unable to build a brand that makes an i […]

We’re all well aware of the immense amount of data being collected about us. Even more so now that that FBI has gained access to the home DNA kits. But I digress. I do think however, that as marketers and those […]

In 2010 Domino’s Pizza Inc. was worth slightly more than eight dollars a share and not showing much promise for the future. It says something about a company’s brand (and quality of its product) when just thr […]

How important is it for a brand to have a voice? I would say— extremely important! How else are consumers supposed to relate to your brand or understand what your core values are? A brand voice refers to the p […]

Ever since I was eighteen I’ve worked in brick and mortar stores and had the opportunity to see first-hand how these companies have adapted to the digital retail marketplace. I was there when Sears was tr […]

Depending on your political perspective, this finding may not shock you as much as it did the ACLU. Last July, the American Civil Liberties Union (ACLU) tested Amazon’s Rekognition software and immediately c […]

Class discussions and readings, from both this semester and last semester, touch upon the ways marketing efforts can be more targeted or customized to individuals, largely through using data and analytics, and how […]