Site-Wide Activity MS-Digital Innovation in Marketing

Shenika Balfour wrote a new post, How to Handle a Data Breach the Right Way, on the site Shenika Balfour 4 days, 20 hours ago

While completing the Target data breach case study and examining the negative and positive effects of the breach, I did some research on companies that responded to the threat of a data breach in a timely […]
Shenika Balfour wrote a new post, Digital Branding Strategies & Google Analytics Work Together!, on the site Shenika Balfour 4 days, 21 hours ago

I started in the marketing industry as the Marketing Coordinator for AVE by Korman Communities, a luxury property management company that specializes in flexible-stay furnished suites and apartments and while […]
Shenika Balfour wrote a new post, Digital Branding Strategies & Google Analytics Work Together!, on the site Digital Brand Management – Spring 2018 4 days, 21 hours ago

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics. In the start of my current […]
Emily Arentz wrote a new post, Big Data, Little Store, on the site Emily Arentz 5 days, 6 hours ago

With the opening of the convenience store Amazon Go earlier this year, the race for retailers to automate the grocery store is on. Amazon has already eroded the sales of numerous grocery chains with Amazon […]
Mallory Faust wrote a new post, What’s Your Data Analytics Maturity Level?, on the site Mallory Faust 5 days, 7 hours ago

Has anyone ever asked you that? The idea sounds simple, but turning it on yourself (or your business) and assessing your maturity can be a seriously complex task. But how do you even begin to assess it and […]
Chris Konowal wrote a new post, Viral Moments: A Golden Opportunity for Brands, on the site Chris Konowal 5 days, 8 hours ago

A company’s brand has come a long way from being a set of colors and images that define a logo. A company’s brand has become an experience, a result of multiple interactions with consumers everywhere. The way tha […]
Chris Konowal wrote a new post, Data Integration Comes Before Big Data, on the site Chris Konowal 5 days, 9 hours ago

It’s no secret that organizations leveraging big data are positioning themselves to gain greater insights into their customers and operations. However, what does big data really mean, and how can a company a […]
Jaclyn Scarborough wrote a new post, Crafting Sales Training Presentations that Sales Reps Want, on the site Jaclyn Scarborough 5 days, 9 hours ago

We’ve all been there: the internal company sales meeting. As marketers, we’re the keepers of a brand’s positioning and messaging. Sales representatives delivering that messaging with direct effect on reven […]
Emma Levine wrote a new post, If The Data Is Biased, The Predictive Analytics Will Be Too, on the site Emma Levine 5 days, 13 hours ago

When discussing big data and predictive analytics, we tend to focus only on the benefits. There are cost savings, time reduction, and a better understanding of the market conditions. What is often overlooked […]
Nydrea Gause wrote a new post, From Data to Decisions, on the site Nydrea Gause 5 days, 19 hours ago

With the emergence of big data, companies are looking to become more data-driven. Many companies have taken on data collection strategies to manage the volume of available and unstructured data, with hopes of […]
Stephanie Curry wrote a new post, Under The Influence: Influencer Marketing a Thriving Tactic, on the site Stephanie C. Curry 6 days, 5 hours ago

Influencer Marketing Infographic Click Here
Stephanie Curry wrote a new post, Kids, Data, Apps, on the site Stephanie C. Curry 6 days, 5 hours ago

It’s been a while since the news broke about Facebook and Cambridge Analytica and the scandal has highlighted the need for better data privacy protection. I can’t say that I am was surprised to hear data brea […]
Jaclyn Scarborough wrote a new post, The standard of using social media for customer service interaction, on the site Digital Brand Management – Spring 2018 6 days, 5 hours ago

I hate phone calls. Whenever I need to reach customer service at a company that I made a purchase, I turn to social media first. It always surprises me whenever a company is not utilizing their social media […]
Jaclyn Scarborough wrote a new post, Influenster and the importance of product reviews, on the site Digital Brand Management – Spring 2018 6 days, 6 hours ago

I love free stuff, which is why I enjoy being a part of Influenster. Influenster is a product discovery program that offers free products (usually trial sizes) in exchange for product reviews. Users receive free […]
Shakia Johnson-Smith wrote a new post, Social Media: They Love You or Hate you.There’s No in Between., on the site Digital Brand Management – Spring 2018 6 days, 6 hours ago

Social media has been a great tool for companies when they want to release a new ad, product,service, solution or promote their brand in general. It’s a great way to get the message out there to millions […]
Jaclyn Scarborough wrote a new post, What would make you want to share your data? A discussion on EPIC Wellness Portal, on the site Business Intelligence – Spring 2018 6 days, 6 hours ago

With the recent data breaches gaining widespread media attention, I keep thinking how we got to a time when sharing our likes, interests, demographics, and other personal data became the normal thing to do. Then […]
Emily Arentz wrote a new post, Why companies struggle with Social Media, on the site Emily Arentz 6 days, 6 hours ago

They question the ROI.

Measuring ROI is one of the top challenges that marketers and companies face in today’s digital landscape. Despite the creativity, statistics on engagement and enhanced awareness, ma […]
Crystal Lawrence wrote a new post, Facebook…..on the chopping block, on the site Crystal D. Lawrence 6 days, 8 hours ago

Privacy advocates are upset after Mark Zuckerberg stated this week a Facebook reverse search device may have compromised the information of the social network’s two billion customers.

The characteristic in qu […]
Amelia Paradysz wrote a new post, Content Marketing is Dead; This Trio Emerges As The New King, on the site Amelia Paradysz 6 days, 8 hours ago

From scrolling through social media to commuting to work, every day consumers are inundated with marketing messages. While all marketing has the same underlying purpose, to earn the attention of consumers, some […]
Crystal Lawrence wrote a new post, We Should Care About Data Governance, on the site Crystal D. Lawrence 6 days, 8 hours ago

Our increasing reliance on cutting-edge technologies makes it easy to wander off in all of the hype. Those more modern systems, however, may not adhere to data compliance requirements in your enterprise. Take CRM […]
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MS Digital Innovation in Marketing